Tell us about your company and role.
CMO of Marine Layer, California casual apparel brand
How would you describe yourself?
I’m an extremely analytical person who values innovative consumer brands. I absolutely LOVE being a mom to my two little girls and try to spend as many minutes of everyday as I can outside.
What qualities do you think an effective marketer needs to have?
Good perspective. There’s a lot coming at marketers everyday. You need to prioritize investments that make a difference.
Stay focused on customer experience above everything else. It can be easy to get lost in conversations about ROI or process when working with your team, but the ultimate judge of your success is the customer. If their experience suffers, in the long run your brand will too.
Work with people you genuinely like. As marketers we are packaging information for customers to make our products compelling. This work is extra rewarding when we’re solving this problem with people who make us laugh and are having fun.
What has been your biggest professional success so far?
Driving 25x growth in Marine Layer’s web business through breakeven customer acquisition.
What causes are you most passionate about?
Girls On the Run & Saint Anthony’s San Francisco.
What do you think is the biggest challenge facing eCommerce brands?
Meeting the content demand to be a leading creative brand.
What's your favorite loyalty program or subscription offering from an eCommerce brand?
Honest answer, as a consumer I think most loyalty programs and subscription services are not customer-centric. They are too focused on driving better ROI for the brand and over time deliver a challenging customer experience. One subscription I really do like is Prose Hair Care.
What do you geek out over?
Urban hikes through Golden Gate Park, podcasts, fiction with strong female protagonists, keeping it real with other moms
