We love to celebrate the Amazing Women in our industry

Yotpo initially launched the program in 2018 seeking nominations to recognize visionary women in the eCommerce space. The incredible response from the industry inspired us to expand our efforts, creating a variety of opportunities for the community to share experiences and build a formidable network of Amazing Women.

We host year-round events, we share profiles on Amazing women, we connect online with our Slack community, and each year, from thousands of nominations, we select a group of women to honor as Amazing Women in eCommerce.

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Nomination process

This isn’t just for founders or CEOs; this is for women across all parts of the eCommerce industry. That’s why AWIE Honorees are chosen in the following categories: FounderLeaderInnovatorRising Star, and Marketer.

Whether they’re your wonderful teammates, colleagues, managers, leaders, friends, or heroes, they deserve recognition and we want to tell their story! Plus, during nomination periods, we donate $5 to Girls Inc. for every submission. To date, we’ve raised over $150,000!

Who can be nominated?

During the nomination period, any woman who works in eCommerce qualifies; this includes anyone from founders, marketing managers, developers, and so on, working at brands, agencies, or other businesses within the ecosystem. Let’s recognize these superstars. This is an inclusive community for all women and their champions.

What do all the categories mean?

The Founder category celebrates women that founded an eCommerce brand, while Rising Star recognizes women who are making a name for themselves by challenging their teams to think bigger, push harder, and offer more. The Leader category honors women in a leadership role who direct with a clear vision and inspire and elevate their team, while the Marketer category recognizes women changing how eCommerce brands find, grow, and engage shoppers today. And last, but not least, the Innovator category celebrates women who are disrupting the industry and creating a new vision for what eCommerce can be — whether that’s on a big scale or in their day-to-day operations.

How many women can I nominate?

As many as you want!

Can I nominate myself?

You sure can!

When will the winners be announced?

Nominations are now open through December 1, 2023, and the 2024 AWIE Honorees will be announced in March.

What happens if I win?

We’ll get in touch to congratulate you, send over some goodies, feature a short profile about you on our site, and invite you to join us for an awards ceremony where you’ll be celebrated along with all of the other AWIE Honorees.

How does this program support Girls Inc.?

With every nomination, we donate $5 to Girls Inc. To date, we’ve raised over $150,000 to support their initiatives empowering and inspiring girls to be strong, smart, and bold.