AboutAmazing Womein in eCommerce

Amazing Women in eCommerce is a community dedicated to celebrating the women who are shaping our industry, while raising money for Girls Inc. to help build the next generation of women business leaders.

Yotpo initially launched the program in 2018 seeking nominations to recognize visionary women in the eCommerce space. The incredible response from the industry inspired us to expand our efforts, creating a variety of opportunities for the community to share experiences and build a formidable network of Amazing Women.

We host year-round events, we share profiles on Amazing women, we connect online with our Slack community, and each year, from thousands of nominations, we select a group of women to honor as Amazing Women in eCommerce.

AWIE on Slack


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Nomination process

We received over 3,000 nominations for our 2022 AWIE Honorees. Nominations are now closed, and will open up again in the fall of 2022.

This isn’t just for founders or CEOs; this is for women across all parts of the eCommerce industry. That’s why for 2022, we introduced categories for the first time! This year, AWIE Honorees were chosen in the following categories: Founder, Leader, Innovator, Rising Star, and Marketer

Whether they’re your wonderful teammates, colleagues, managers, leaders, friends, or heroes, they deserve recognition and we want to tell their story! Plus, during the nomination periods, we’ve committed to donate $5 to Girls Inc. To date, we’ve raised over $109,500!


Questions? Click below

  • Who could be nominated?

    During the nomination period, any woman who works in eCommerce qualifies; this includes anyone from founders, marketing managers, developers, and so on, working at brands, agencies, or other businesses within the ecosystem. Let’s recognize these superstars. This is an inclusive community for all women and their champions.

  • What do all the categories mean?

    The Founder category celebrates women that founded an eCommerce brand, while Rising Star recognizes women who are making a name for themselves by challenging their teams to think bigger, push harder, and offer more. The Leader category honors women in a leadership role who direct with a clear vision and inspire and elevate their team, while the Marketer category recognizes women changing how eCommerce brands find, grow, and engage shoppers today. And last, but not least, the Innovator category celebrates women who are disrupting the industry and creating a new vision for what eCommerce can be — whether that’s on a big scale or in their day-to-day operations.

  • How many women can I nominate?

    As many as you want!

  • Can I nominate myself?

    You sure can!

  • When will the winners be announced?

    Nominations are now closed, but you can meet the 2022 Honorees here.

  • What happens if I win?

    We’ll get in touch to congratulate you, send over some goodies, feature a short profile about you on our site, and invite you to join us for an awards ceremony where you’ll be celebrated along with all of the other AWIE Honorees.

  • How does this program support Girls Inc.?

    With every nomination, we donate $5 to Girls Inc. To date, we’ve raised over $109,500 to support their initiatives empowering and inspiring girls to be strong, smart, and bold.

  • In support of

    Girls Inc. is an organization inspiring and encouraging all girls to be “Strong, Smart, and Bold.” Through long-lasting mentoring relationships, a pro-girl environment, and research-based programming, Girls Inc. enables girls to navigate gender, economic, and social barriers, and grow up healthy, educated, and independent. Girls Inc. also advocates for legislation and policies to increase opportunities and rights for all girls. As the AWIE community grows on a global scale, we’re expanding to support more organizations, including Rosa UK, a grantmaking charity that funds grassroots women’s organizations to help make the UK a fairer, safer place for women.

    To date, we’ve raised over $109,500 to support Girls Inc. initiatives and further the advancement of young women. If you’d like to support Girls Inc. directly, please click here >

    Yotpo created Amazing Women in eCommerce to put a well-deserved spotlight on the impressive women we’ve had the privilege of working with in our day-to-day. We are proud to champion the achievements of these Amazing Women and to support Girls Inc., promoting women empowerment today and tomorrow. Help us support Girls Inc.!

    Yotpo, the leading eCommerce marketing platform, helps thousands of forward-thinking brands like Rebecca Minkoff, Love Wellness, Beautycounter, and Rothy’s accelerate direct-to-consumer growth. Our single-platform approach integrates data-driven solutions for reviews, loyalty & referrals, SMS marketing, and more, empowering brands to create smarter, higher-converting customer experiences.