Tell us about your company and role.
As the Director of Retention Marketing at Steve Madden, I get to be obsessed with our customers. I oversee our five brands’ CRM, customer data, loyalty programs, and direct marketing channels to ensure we deliver a data driven customer-centric strategy.
How would you describe yourself?
I’m the ultimate WOO Girl! I live and breathe the Work Hard, Play Hard mentality. Whether celebrating the small wins with a dance party or rallying the team for a collaborative ping-pong tournament, I believe the best inspiration comes when you’re having fun with your teammates.
What qualities do you think an effective marketer needs to have?
In this forever changing, fast-paced market, successful marketers need to stay hungry and curious about what’s next while being flexible and playful with their brands.
What has been your biggest professional success so far?
Driving the first ever merge of customer insights for our online and offline databases at Steve Madden. Unifying our data allowed us to see a 360-degree view of our loyal customers and refocus on our data-driven customer-centric approach, which has helped empower our teams to be even stronger marketers, designers and planners.
What do you think is the biggest challenge facing eCommerce brands?
Among all the changes in privacy, operating systems, and supply chains, brands have had to be more dynamic than ever before. The brands that are succeeding today are able to cut through the noise and authentically connect with their fans.
What's your favorite loyalty program or subscription offering from an eCommerce brand?
I’m currently obsessed with clothing rental subscriptions. It feels like I’m a kid playing dress up again!
What do you geek out over?
Perfectly timed GIFs, Ina Garten’s cookbooks, and Spotify blend playlists with your best friends.