Tell us about your company and role.
Colourpop® was born, raised, and made with love in the City of Angels. Founded in 2014 by Seed Beauty®, we pride ourselves on being wallet-friendly and bunny-approved. We test our products in the nicest way possible, leaving fur babies to be fur babies and experimenting on people instead (the people at ColourPop® HQ to be exact!). I am the Vice President of eCommerce. My responsibility is to drive overall growth, profitability, and operations of the company.
How would you describe yourself?
A passionate woman that loves life and strives to make her surroundings a happy place everyday.
What qualities do you think a good leader needs to have?
To lead by example with empathy and grace. To keep integrity intact, and to inspire trust amongst the company.
What has been your biggest professional success so far?
Driving growth and profitability in all my roles.
What causes are you most passionate about?
Women’s education and career growth.
What do you think is the biggest challenge facing eCommerce brands?
New customer cost and standing out with the oversaturated beauty and cosmetics industry.
What do you geek out over?
Einstein’s theory of relativity and black holes.