2024 Honorees

Kellie Bailey

Head of eCommerce

“Finding delightful and meaningful ways to connect brands and their customers is the ultimate success. ”


Tell us about your company and role.

As the Head of eCommerce at Brighton, I lead the online sales efforts, overseeing strategy development, website optimization, digital marketing, and customer experience. Brighton specializes in offering high-quality and beautifully designed jewelry and accessories tailored to the modern woman’s tastes and preferences. I’m dedicated to driving growth, enhancing the online shopping experience, and ensuring our brand remains competitive in the ever-evolving digital commerce space.

How would you describe yourself?

Audacious creativity, thick skin, and a vision that extends beyond the current trend-horizon are key qualities to have for innovation. There will always be the new thing to try or the old way of doing things. But thinking about what’s next is an exciting space to play in especially when it has the potential to deliver to the end consumer something that will improve their shopping experience and relationship with your brand.

What qualities does an effective marketer need to have?

Embracing failure as a stepping stone to success and resilience in the face of setbacks are essential for an innovator. You have to be willing to think outside of the box and challenge conventional thinking, but humble enough to adapt when things don’t go as planned or expected.

What has been your biggest professional success so far?

This is tough. I feel really lucky to work in an industry I’m passionate about. The fact that I get to, as my profession, find new delightful and meaningful ways to connect brands and their customers is the ultimate success.
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What causes are you most passionate about?

Inclusion in an increasingly automated world. Without intentional inclusion, there will be certain exclusion of many people and groups at an accelerating rate, driven by the rapid advancements in AI and automation technologies.

What do you think is the biggest challenge facing eCommerce brands?

Differentiation in a meaningful way. With the barriers to entry lower than ever across most verticals, standing out in a way that feels authentic can be a challenge.

What's your favorite loyalty program or subscription offering from an eCommerce brand?

My favorite loyalty programs are those that actually offer value to the customer and care about inspiring and rewarding loyalty, not just acquiring it.

What do you geek out over?

The future of AI and its impact on mankind and commerce.