Tell us about your company and role.
As the Head of eCommerce at Brighton, I lead the online sales efforts, overseeing strategy development, website optimization, digital marketing, and customer experience. Brighton specializes in offering high-quality and beautifully designed jewelry and accessories tailored to the modern woman’s tastes and preferences. I’m dedicated to driving growth, enhancing the online shopping experience, and ensuring our brand remains competitive in the ever-evolving digital commerce space.
How would you describe yourself?
Audacious creativity, thick skin, and a vision that extends beyond the current trend-horizon are key qualities to have for innovation. There will always be the new thing to try or the old way of doing things. But thinking about what’s next is an exciting space to play in especially when it has the potential to deliver to the end consumer something that will improve their shopping experience and relationship with your brand.
What qualities does an effective marketer need to have?
Embracing failure as a stepping stone to success and resilience in the face of setbacks are essential for an innovator. You have to be willing to think outside of the box and challenge conventional thinking, but humble enough to adapt when things don’t go as planned or expected.
What has been your biggest professional success so far?
What causes are you most passionate about?
What do you think is the biggest challenge facing eCommerce brands?
What's your favorite loyalty program or subscription offering from an eCommerce brand?
What do you geek out over?
