Tell us about your company and role.
I am the Senior Marketing Manager, Ecosystem at Triple Whale, the all-in-one attribution and analytics solution for ecommerce. I oversee the strategy for our Events, Technology & Agency Partnership Marketing, and Community. My main focus is to develop and execute effective go-to-market initiatives that foster collaboration, engagement, and growth within Triple Whale’s ecosystem of partners and customers.
How would you describe yourself?
I’m ambitious, empathetic, and detail-oriented. I am consistently striving for perfection and am fiercely passionate about my job and success.
Outside of work, I live in Atlanta with my Mini Aussiedoodle Charlie. I enjoy checking out the ever growing local restaurant scene, pilates, watching anything on Bravo, cooking, and traveling!
What qualities does an effective marketer need to have?
Adaptability. A customer-centric mindset. A results-driven nature.
What has been your biggest professional success so far?
Joining Triple Whale and creating a successful Partner Marketing program that generated additional revenue for the company has been a significant achievement for me. I am so incredibly proud of building this program and excited about the future growth of the Ecosystem team!
What causes are you most passionate about?
Firstly, a more inclusive world for individuals with special needs. This commitment is rooted in my personal experiences, as I have a sibling who belongs to the special needs community. Witnessing their unique challenges and triumphs has fueled my determination to advocate for inclusivity and equal opportunities.
Secondly, I am deeply committed to seeing more women thriving in the tech industry! I believe that diversity enhances innovation and creativity, and I sincerely hope to be able to contribute to a future where women in technology not only excel in their careers but also inspire and pave the way for the next generation of female leaders in this dynamic field.
What do you think is the biggest challenge facing eCommerce brands?
Adapting to change. Pivoting quickly is going to be key to staying relevant.
What's your favorite loyalty program or subscription offering from an eCommerce brand?
Nuuly is my current favorite!
What do you geek out over?
I love all things pop culture and thoroughly enjoy staying current with the latest trends and influential developments.
