2024 Honorees

Danielle Tackoor

Retention Marketing Manager

“I believe an effective marketer needs to be agile.”


Tell us about your company and role.

I am the Retention Marketing Manager at Avaline, an organic wine company founded by Cameron Diaz and Katherine Power. Avaline wines are made with the highest standards. Each bottle of wine contains low sugar, and low sulfites, is made with 100% organic grapes, is free from unwanted additives, and is transparently produced.

As the retention marketing manager I manage our all of our retention channels such as email, SMS, and our subscription program.

How would you describe yourself?

I am a Southern California girl – born and raised. I love the sunshine, the beach, and my mini poodle. In my free time, you can find me at a yoga studio or on the water paddle boarding. Professionally, I love all things eCommerce and digital marketing. I have experience in social media, PR, retention marketing, and eCommerce store management.

What qualities does an effective marketer need to have?

I believe an effective marketer needs to be nimble. They need to understand current trends and how that translates to their core customer/market, and they need to be good at setting effective goals that can be achieved creatively.

What has been your biggest professional success so far?

My biggest professional success so far has been helping eCommerce brands who are just getting started see their email and SMS programs skyrocket with the help of snappy copywriting, eye-catching design, and personalized strategy.

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What causes are you most passionate about?

I am most passionate about women’s rights, especially women’s reproductive freedom as well as supporting organizations aimed at helping animals. 

What do you think is the biggest challenge facing eCommerce brands?

The biggest challenge facing eCommerce brands today is the loss of cookie tracking and finding ways to effectively collect first party data. Collecting first party data is not enough, eCommerce brands need to know how to use that data to effectively talk to customers.


What's your favorite loyalty program or subscription offering from an eCommerce brand?

My favorite loyalty program Alo Yoga’s Alo Access rewards program in addition to Avaline’s subscription program.

What do you geek out over?

I geek out about SMS marketing, astrology, astronomy, and organizing.