2024 Honorees

Nicole Smelzer

Head of Business Development & Account Management

“I’d describe myself as a scrappy hustler. ”


Tell us about your company and role.

SLTWTR is a California-based design and development firm, specializing in composable Shopify storefronts for lifestyle brands and I’m Senior E-Commerce Consultant and Head of Sales and Accounts here.

How would you describe yourself?

Scrappy hustler.

What qualities does an effective marketer need to have?

Thoughtful intention.

What has been your biggest professional success so far?

Building a successful consulting business over 16 years and cultivating an incredible network of partners.

Pattern art Pattern art

What causes are you most passionate about?

Empowering women to take control of their careers and own their time.

What do you think is the biggest challenge facing eCommerce brands?

It’s getting pretty crowded! Differentiation is key.

What's your favorite loyalty program or subscription offering from an eCommerce brand?

Sephora keeps me loyal in a space with a lot of buying options.

What do you geek out over?