Tell us about your company and role.
I am the Director of eCommerce at BANDIER! BANDIER is a multi brand retailer and activewear brand. I oversee website merchandising, front end customer experience, email/SMS and most recently social media moved under my team!
How would you describe yourself?
I am the definition of Type A – I thrive off a busy schedule! If I say yes to a new task or challenge, it’s because I know I can dedicate the time and attention to getting it accomplished. Outside of work, I pursue other passions in fitness – I am training for 2 marathons this year and I teach Pilates on the side, so a work/life balance is crucial to my overall success. I like to lead by example and encourage my team to take time for themselves during busy days!
What qualities make someone successful in the eCommerce industry?
To be successful in eCommerce, you need to be able to find the perfect balance of analytical and creative data to create long term strategies, while also being reactive in an ever-changing commerce world. Being able to navigate small impacts like product delays or large impacts like macroeconomic situations can be difficult, so having agility is key.
What has been your biggest professional success so far?
Winning the “Best of the Best” award for being a digital leader at Bloomingdale’s site merchandising team for 2021! It was such an honor to be recognized for my hard work.
What causes are you most passionate about?
I run marathons with NYRR’s Team For Kids, a charity that supports youth fitness programs!
What do you think is the biggest challenge facing eCommerce brands?
The biggest challenge is customer retention. Attracting first time customers is the easy part, but keeping them brand loyal so that they keep coming back is the real challenge. It’s the little things that can make or break a customer experience. My job is to enhance the customer experience from end to end.
What's your favorite loyalty program or subscription offering from an eCommerce brand?
Bloomingdale’s loyalty program is amazing!
What do you geek out over?
Fitness! I am currently training for 2 marathons this year and I teach Pilates as a side hustle!
