Amy-Lee Cowey

Global Head of eCommerce, Barbour

Tell us about where you work and what you do there.

I am currently the Global Head of eCommerce at British heritage brand Barbour! I started out working in the premium cosmetics space, having had the honor of working at some beauty powerhouses such as Charlotte Tilbury and Estée Lauder, before moving over into the world of premium apparel in 2019.

How would you describe yourself?

I am someone who loves to be around people — diversity is something I thrive off of and learning about other people, their backgrounds, ideas, and what makes them tick is what makes me tick! I enjoy cooking, spending time with my closest friends, educating myself on climate change, creative writing, and a little interior design. Traveling is a true passion of mine and I hope to do more of that very soon.

I am a big believer in stepping away from the details to allow the team to build their own ideas.

Amy-Lee Cowey

Global Head of eCommerce, Barbour
Amy-Lee Cowey

What is your leadership style?

I view myself as a compassionate and thoughtful leader who is always willing to coach and support. That said, I am a big believer in stepping away from the details to allow the team to build their own ideas and forge a journey within the autonomy of their role.

What do you think has been your biggest professional success so far?

I think at the time, getting my job at Estée Lauder. I wrote my dissertation at Uni on the business and it was a dream of mine to work there. I applied for years before finally getting in and it was such an incredible feeling. While I moved onto Charlotte Tilbury to work on other things, I still believe it provided me a platform that I am super grateful for. The growth seen at Barbour has also been really incredible the last two years and I am super proud of my team for working to achieve that success with me.

What goals do you have for 2021?

I really want to recalibrate and start working on some projects that I haven’t been able to find time to do for months but I know have importance both personally and professionally. I will start with a journal which helps me place my ideas and thoughts into more tangible projects.

What do you think is the next big trend in eCommerce?

I think we have to stay ahead of the curve on voice search. Soon, I sense it will be a customer expectation to be able to use it on internal search, as well as a search engine.

Name an eCommerce brand you admire and why.

Glossier. They have just nailed it — a true 360 eCommerce business with omnichannel store integrations, seamless consumer online journey, beautiful assets and imagery, and even better branding to boot. There’s always room for improvement with any eCommerce business but they are well on their way.

What do you geek out over?

Good spelling and grammar. If I receive a text from a friend with punctuation and paragraphs, I am onto a winner.