I am the Founder & CEO of Cadenshae, an activewear brand for nursing and pregnant mothers.
As well as running our company I am also a mother of four. My husband and I work as a team both in the business and at home. We are all about mothers’/families’ health and wellbeing, with our mission being to help as many families as we can. Our clothing is a reflection of what we stand for: empowering women at the most precious time of their lives, and enabling them to feel strong and beautiful.
When I first stumbled across this massive gap in the market, I had absolutely no fashion experience, minimal business experience, and was pregnant with my second child. I think my biggest achievement, aside from having my four kids in four-and-a-half years, is having the determination and utter belief that if I put my mind to something — which in this case was a cause with the core motivation of helping other women in my situation — I can achieve anything. Overcoming a lack of knowledge, taking the time to learn, and taking a purpose and pushing it as far as it can go is the catalyst for creating something bigger than just a brand. It’s part of a global revolution, putting women at the forefront by showcasing their power and strength.
My kids are my drive and my husband is my inspiration (most amazing dad ever). I take a cold shower every morning to help set my mind, in addition to eating well and getting in some form of movement.
Allbirds is crisp, clean, and has a strong purpose. I also admire icebreaker for what they have achieved on a global stage — plus they’re another NZ brand!
The Greatest – SIX60
Live Your Life – T.I. featuring Rihanna
Glitter – Benee
Spreadsheets, numbers, and stats.
Potato chips, fries, wedges — anything made with potatoes.