2020 Honorees

Lillian Tung

Co-founder & CMO

“My team inspires me: living & breathing the brand and infusing life into the company. ”

Tell us about where you work and what you do there.

I’m a Co-founder & CMO of Fur. We are a body hair care line focused on a more inclusive definition of beauty, whether you think the bush is back or skin is in. Our entire product line was specifically designed to work on anybody and every body! Everyone grows hair, which means everyone has some type of grooming regimen, whether that’s waxing, lasering, shaving, or leaving it all. Our products are tested to be safe enough to use around the pubic area, but they are effective enough to work on any hair and skin type — we like to say it works great anywhere on the body where hair meets skin. My role is mostly focused on our D2C channel: marketing, press, and content strategy.

How would you describe yourself?

I’m a mom to two girls, but I often say Fur is my first child. Being a mom to girls makes me even more driven on our mission to eradicate the stigma around body hair and care. My team would describe me as a straightforward person who likes to get things done. I’ve always been obsessed with beauty, ever since my internship at Bobbi Brown. Now as a mom, I’ve internalized that love and focus on clean ingredients. What we put on our bodies is so important!

What do you think has been your biggest professional success so far?

One of our biggest professional success was launching in store with Ulta in their new wellness section. It took us over three years, and I’m proud that we partnered with them to bring the mission of wellness and self care to everyone. We made sure to not only support them in store, but also digitally, which is no small feat for a small company like Fur.

Where do you find inspiration?

The Fur team is such an inspiration! They live and breathe the brand, and this infuses so much life into the company and my role.

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Name an eCommerce brand you admire and why.

I’m a big fan of Maisonette. It’s so easy to be overwhelmed by mom and baby products, but the brand’s curation means I know whatever I get from them is exactly what I need. I think the visuals, merchandising, and communication are all on brand and highly effective.

We're curating an honoree playlist featuring all of your favorite songs! Name your top three.

Wham! – Club Tropicana
Toxic – Britney Spears
Lose You to Love Me – Selena Gomez

What do you geek out over?

Mom/baby gear (I’m the go-to for baby registries among my friends) and podcasts.

What's your guilty pleasure?

Napping, but honestly I don’t feel very guilty about it. At this point, with two kids, it’s a luxury and a necessity.