This honoree has dedicated her career to empowering women. Through the outdoor apparel brand she founded, she's giving active women all the gear they need for their next adventure.
Cassie is also the founder of Women-Led Wednesday, which happens on the day before Black Friday and is devoted to connecting shoppers with women-owned brands to shop from.
Ekta is a superstar in the eCommerce industry. When she isn't leading e.l.f. Cosmetics forward, she's sharing her insights at events, conferences, and in interviews throughout the beauty and retail industries.
She offers this advice for eCommerce brands or those looking to get into the industry: "Know what you’re selling. Really understand the product. Know how are you going to sell it. And know who your target consumer is."
