Tell us about your company and role.
I am the E-commerce Marketing Specialist at Lucent Globe. I’m involved in shaping how we connect with our customers, from crafting engaging email and SMS campaigns to designing impactful graphics and packaging that bring our brand’s story to life. At Lucent Globe, we believe in blending innovation with sustainability, crafting products that truly elevate everyday living—for a cleaner future.
How would you describe yourself?
I’d say I’m creative, curious, and always up for a challenge. I love finding new ways to solve problems and bring ideas to life, and I’m all about learning, growing, and making a positive impact wherever I can.
What qualities make someone successful in the eCommerce industry?
Success in eCommerce comes down to creativity, adaptability, and a customer-first mindset. It’s about staying curious, embracing new trends, and finding innovative ways to connect with people while delivering a seamless experience.
What has been your biggest professional success so far?
I think my biggest success so far has been updating our product packaging design and seeing it come to life across all our content, in stores, and in the hands of customers. It’s such a surreal experience to see something I’ve designed in so many places.
What causes are you most passionate about?
I’m passionate about sustainability and creating a positive impact on the environment. I love being part of a company like Lucent Globe that shares this vision by offering eco-friendly products and is working towards a cleaner future.
What do you think is the biggest challenge facing eCommerce brands?
I believe the biggest challenge for eCommerce brands is standing out in a crowded and ever-changing market. With so many options available, building authentic connections with customers while adapting to shifting trends and technologies is key. Balancing personalization, sustainability, and convenience adds another layer of complexity—but it’s also what makes the industry so exciting.
What's your favorite loyalty program or subscription offering from an eCommerce brand?
Who Gives A Crap has a fantastic subscription model! Their subscription service for eco-friendly toilet paper is a standout because it combines convenience with sustainability. You can choose how often you want your products delivered, and the brand’s commitment to donating 50% of its profits to help build toilets in developing countries makes it even more impactful. It’s a great example of a brand that aligns its subscription offering with a larger cause, creating value for customers while making a positive environmental and social impact.
What do you geek out over?
I geek out over the Formula 1! I love watching the races, practice sessions, and qualifying. There’s something so thrilling about seeing the drivers push their limits and you never know what’s going to happen! It’s just pure excitement from start to finish!
