Tell us about your company and role.
YoungLA is a men’s lifestyle clothing brand with everything from gym clothes to a cool oversized graphic tee. We now also have our YoungLA For Her division for women! I am the Director of Marketing at YoungLA. I oversee all things creative, social, working with influencers, paid ads, and more. My focus this year is to expand our team and turn YoungLA into a household name.
How would you describe yourself?
I’m a huge foodie and super family-oriented! At first I’m shy and quiet but once I’m comfortable I love making others laugh. I like to think of myself as adventurous and make an effort to try new things whether it be food or experiences!
What qualities do you think an effective marketer needs to have?
Adaptability. I think a great marketer needs to be able to adapt to trends, changes, testing, and creativity.
What has been your biggest professional success so far?
The growth we’ve been able to have in the past four years I’ve been here has been tremendous. I’m proud to say I’ve been a part of every stage! If I had to pinpoint my biggest professional success it would be pulling off our last huge Black Friday campaign!
What do you think is the biggest challenge facing eCommerce brands?
Staying relevant and adapting to change within the space.
What do you geek out over?
Harry Potter, Marvel movies, & food!