Tell us about where you work and what you do there.
I am the eCommerce Manager at Noize! I began my career as a graphic and web designer and grew to love website management and email marketing more. I acquired additional experience through clients and self-teaching which allowed me to further my capabilities in the eCommerce space. At Noize, I manage the online creative and merchandising strategy, UI/UX design, system integrations, affiliates, email and SMS marketing programs along with participating in the product buying strategy.
How would you describe yourself?
I’m a super bubbly and self-motivated individual. I have my own clients on the side of my full-time job. I put my 110% in everything I do. I’m currently living in Montreal, eat sushi about 1-2 times a week, love bagels, and have a 2-legged fluffy assistant (my cat Nalah). I also do fashion blogging on the side, and create content in my spare time.
Where do you see yourself in 10 years?
I would love to fully work for myself with an extensive list of clients for web management, email marketing, and/or branding. I also want to be running my own online store (which I am currently in the process of building).
What do you think has been your biggest professional success so far?
When I first joined Noize, they had no email marketing program strategy, automations, or segments. The website was a cookie cutter theme which lacked conversional and up-selling elements. After having built out both online platforms, it is great to be able to see the direct impact on revenue generated by both enhancements. Leading projects and outlining phases is one of my favorite aspects of the job. To be able to see the evolution and direct impact an initiative has is fuel to my fire!
What do you think is the next big trend in eCommerce?
Being able to virtually try on clothing. We have AI-powered systems for furniture, eyewear, etc. Would be great to be able to emulate this for fashion and as well see a product projected through a screen as 3D.
Name an eCommerce brand you admire and why.
Girlfriend Collective! Such an inclusive brand and they do a great job showing it. Product information is so easy to understand and they give the consumer everything they need to make a well-informed, seamless purchase. The upselling on sets is on point, and I love the incorporation of UGC.
What do you geek out over?
Color coordinating my projects and associated deadlines. Green is for promotions, because promotions drive more $!