2023 Honorees

Priscilla Hajiantoni

Founder and CEO

“I’m passionate about supporting our community and driving strong sustainability practices for the brand.”

Founder2023

Tell us about your company and role.

I’m the Founder and CEO of Bangn Body and my role is strategic planning, marketing, creative direction, NPD, supply chain, retail and wholesale growth planning, and management of the team. I’m still very much in the day-to-day of my business.

How would you describe yourself?

Super creative, honest, warm, and excitable.

What qualities do you think a successful founder needs to have?

Resilience, intuitiveness, confidence, courage, and commitment.

What has been your biggest professional success so far?

Featured in Forbes 30 under 30 and growing Bangn Body to be a multi-million dollar business in 3.5 years.

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What causes are you most passionate about?

Helping people, giving back to charities like NBCF, WaterAid, Skin Cancer Council, supporting our community, and driving strong sustainability practices for the brand.

What do you think is the biggest challenge facing eCommerce brands?

The more competitive the landscape, the more costly digital marketing becomes, and the more creative you have to be to stand out and communicate to your chosen customer.

What's your favorite loyalty program or subscription offering from an eCommerce brand?

We are so excited that we launched Bangn Body’s own Loyalty Program after a year working with the amazing team at Yotpo. It’s super creative, easy to use, and points are fun to redeem.

What do you geek out over?

New product developments and creative products with purpose that support our customers’ skin journeys. I’m also crazy about creative content and pushing the boundaries.