Tell us about your company and role.
In 2010, when I was 33 years old, I was diagnosed with breast cancer and had to undergo chemotherapy sessions along with one-sided mastectomy and breast reconstructive surgery afterwards. After three operations I looked at myself in the mirror and was not satisfied. My breast had been replaced but something was missing, the topping on the cake.
I decided to learn how to make a realistic nipple replacement by myself. After acquiring professional expertise in silicone prosthesis making, I was able to produce a high-quality nipple prosthesis, which I have been using ever since.
At Pink Perfect we mainly sell online. but we accompany you through the recovery steps with patience, care, and empathy while providing the best product of its kind! I’m already serving thousands of happy customers worldwide and growing!
How would you describe yourself and your journey?
I am an independent and happy woman who tries to do good for the world. I strive to progress and succeed and not stop creating, but at the same time stay true to myself.
After I was able to create a realistic nipple replacement, I got my self confidence back. I was able to dress (and undress) regularly without having to worry that something was missing, wear swimsuits again, and share intimate moments.
I made a decision to give women the same satisfaction of having a realistic nipple attached to the breast and feel whole again.
What qualities do you think a true innovator needs to have?
The most important thing is not to be afraid and just try. Before cancer fear ruled me and after it I felt I had nothing to lose.
And the second important thing is the ability to break down the big dream into tasks and simply do! Every big dream starts with one small step.
What has been your biggest professional success so far?
When O: The Oprah Magazine did a nice article about me and the product, and my first show in a professional conference.
What causes are you most passionate about?
The thing that satisfies me the most is when women write to me that my nipples changed their life, made them happy or helped them do things that they never did before. Women with breast cancer deal with body image, and all aspects of femininity in the most intense way possible, and if I can make it even a little bit easier for them and make them feel good about themselves — this is my passion.
What do you think is the biggest challenge facing eCommerce brands?
Dealing with social media and being able to catch up with all the new options and technology.
What's your favorite loyalty program or subscription offering from an eCommerce brand?
Our ambassador program
What do you geek out over?
Art and soul
(Photos of Michal by Maya Havkin)