Tell us about your company and role.
Originally a Swiss Intimate Apparel company, HANRO was founded in 1884 and is 140 years old! I am currently the President of HANRO US, where I advocate for all business channels, focusing on driving growth and brand awareness across all direct-to-consumer platforms.
How would you describe yourself?
Fun, easy-going, some might say loud but I do like to laugh. However when it’s time to get down to business, I’m focused and serious about making things happen.
What qualities does an effective marketer need to have?
Creative and critical thinking, a willingness to step outside the norm, and the courage to take risks. That’s where innovation happens.
What has been your biggest professional success so far?
Working and launching Mr Porter from conception to go live, going on to be Head of eCommerce for the brand.
What causes are you most passionate about?
Mentoring people, raising funds for children in need, and fighting poverty. Giving back and making a difference in people’s lives is incredibly important to me.
What do you think is the biggest challenge facing eCommerce brands?
Standing out in a crowded market. With so many similar brands vying for attention, creating differentiation and building long-term loyalty is key.
What's your favorite loyalty program or subscription offering from an eCommerce brand?
Sephora, I love their rewards program and samples. Even though it isn’t an eCommerce brand, Delta is my favorite by far for loyalty, they have great service, incentives, and benefits that suit my lifestyle.
What do you geek out over?
Fashion, technology, and my beloved Arsenal football team!
