Tell us about your company and role.
I work as a Social Media Content Manager for Keurig Dr Pepper, where I oversee content strategy, engagement, and trend-driven initiatives that bring our brand to life.
How would you describe yourself?
Social-forward and always on the lookout for the next big trend. I love staying ahead of the curve and finding fresh, creative ways to engage our audience.
What qualities make someone successful in the eCommerce industry?
It’s important to truly know your target audience, what they are doing on a day-to-day basis, what makes them tick, etc.
What has been your biggest professional success so far?
Building a social strategy and presence for a large household brand that continues to engage and inspire customers
What causes are you most passionate about?
What do you think is the biggest challenge facing eCommerce brands?
Customer Acquisition and Retention: Finding new customers while keeping existing ones engaged is a tough balancing act.
What's your favorite loyalty program or subscription offering from an eCommerce brand?
Dunkin. Their rewards program keeps me coming back!
What do you geek out over?
Social trends, of course! The ever-changing landscape of digital engagement keeps me on my toes, and I love every second of it.
