Tell us about your company and role.
I’m the CEO of Modibodi. My professional interests include transformational business strategies, sales optimisation and revenue growth. I have a demonstrable track record in building, leading and motivating teams to achieve high performance.
How would you describe yourself?
Energetic, passionate, ambitious. Non-stop. I thrive on momentum and love tackling challenges head-on.
What qualities does an effective marketer need to have?
A great marketer must be able to see through the customer’s eyes – understanding their needs, pain points, and aspirations to create real impact.
What has been your biggest professional success so far?
Working with the best team in the world at Modibodi. It’s a privilege to be part of a team of people that are obsessed with making women’s lives better, and a business with a purpose.
What causes are you most passionate about?
Supporting women, sustainability, and breaking taboos around period and leak-proof apparel.
What do you think is the biggest challenge facing eCommerce brands?
Attracting and retaining the best talent. Having a strong team makes all the difference in today’s fast-moving, competitive landscape.
What's your favorite loyalty program or subscription offering from an eCommerce brand?
Mecca, hands down. They know how to create an experience that keeps customers engaged and coming back.
What do you geek out over?
I’m obsessed with eComm metrics. AOV, ASP, CVR, daily and monthly variances. I could analyze numbers all day, every day!
