Kati Polaski

Salomon is a modern mountain sports brand, selling the gear you’d need year-round for running (trail and roads), hiking, skiing, snowboarding, and the casual moments in between. As Senior Manager of Growth Marketing, I lead the acquisition and retention efforts for our North American DTC business and have been with Salomon for almost 5 years. 

I’m fueled by progression and the opportunity to be better by 1% every day. I love building things, whether that’s process, strategy, or people. My analytical and linear thinking brain is well-suited to a career in performance marketing! That said, I never take myself too seriously and am always up to break up monotony or silence with silliness when appropriate. 

Family, friends, and peers have a profound effect on me, and I ultimately feel a responsibility to make them proud.

Marketing requires curiosity, adaptability, and the ability to build narratives, both consumer-facing and within your org.

I led the North American launch of our points-based loyalty program, S/PLUS, which will surpass 1M members by the end of this year. It was a massive cross-collaborative effort between local and global teams from Brand, eCommerce, IT, Legal, Cyber Security, and Product. We’ve since seen improvements to repeat purchase rate, retention, and the level of data we have access to in order to fuel performance marketing initiatives. 

Trail Foundations like Friends of Wissahickon (former home trails) and Trails Foundation of Northern Utah (current home trails), Multiple Myeloma Research Foundation.

Collecting and aggregating massive amounts of data in a way that is accessible and digestible for the modern-day marketer. There is so much information out there. What first, second, and third-party data really matter to delivering the business, and does your org’s infrastructure exist to operationalize it?