Tell us about your company and role.
Founder & CEO at Bundle x Joy. Unleash a Happier Gut for Your Pup with responsibly sourced proteins, nutrient-packed superfoods, and gut-friendly ingredients so you and your pup can chase more joy together. We’re building a community that’s ready to ditch the dog mom guilt and giving back 3% to help fund women in entrepreneurship and our local communities, highlighting purposeful brands and products in our online joy shop.
How would you describe yourself?
Driven, ambitious, always ready to learn and dig into new challenges. Dog Mom and proud first-generation Latina.
What qualities do you think a successful founder needs to have?
Founders need the perfect balance of grit and grace. We have to be willing to keep pushing even when it is the hardest thing we can imagine doing, but also give ourselves enough grace to make mistakes along the way!
What has been your biggest professional success so far?
My leadership in the pet space helped to inspire my dream of building a different kind of pet company. In our very first calendar year, Bundle x Joy hit 7-figure revenue, a feat that less than 2% of women-led businesses ever achieve. I am inspiring a new generation of entrepreneurs, sharing my unique story as the first Latina ever to raise $1M+ in the pet industry. Less than 1% of VC funding today is allocated to women of color, and I am on a mission to help inspire financial success and dreams for even more women in business.
What causes are you most passionate about?
I am an active mentor with Young & Empowered Women, an Arizona-based non-profit dedicated to closing the gender gap and empowering women through their core pillars of professional development, mentorship, and networking. I am also a proud member of Local First Arizona and regularly support local entrepreneurs with mentorship and guidance at local events. Alongside Bundle x Joy, I have been actively involved in supporting the work of the Arizona Pet Project and Love Pup, working with leadership to identify new ways to support our local Arizona pets and people.
I am a mentor both locally and nationally in partnership with my commitment to empowering Bundle x Joy to help fund women in entrepreneurship and our local communities. With Young & Empowered, I have stayed committed to the organization since their inception and regularly provide insights into my career experiences, as well as my personal insights as a first-gen Latina in the corporate world. This takes place during monthly mentorship sessions, group meetings, and annual events. I also gift mentor sessions with entrepreneurs in the pet space, providing support for their growth and economic success.
What do you think is the biggest challenge facing eCommerce brands?
Balancing profitable performance with a need for scale to get to profitability. Handling growth with limited funding, while chasing big opportunities for growth.
What's your favorite loyalty program or subscription offering from an eCommerce brand?
I love my monthly subscription deliveries from Peace Out Skincare, Quip, Poppi, and Who Gives a Crap. As a busy founder, wife, and mom, I am ALL about keeping it simple when it comes to my regular items at home.
What do you geek out over?
Learning! I’m actually about to finish my doctorate program with an MBA in Marketing!
