Ashmi Turakhia

VP, Enterprise Analytics at rue21

Tell us about where you work and what you do there.

I am the VP of Enterprise Analytics at rue21. I started my career in consulting, working in different domains. Over time, retail and eCommerce became my passion.  At rue21,  I am responsible for establishing and delivering our data analytics program utilizing new technologies. My role is cross-functional, working with business and IT stakeholders.

How would you describe yourself?

I am someone who is very sincere about my responsibilities whether it’s at work or at home. I am always on the lookout for new learning and professional development opportunities. I enjoy spending time with my two young daughters and always think of ways in which I can make them independent, confident, empathetic, and thankful for everything.

What is your leadership style?

I believe in empowering my team with ownership and accountability. I am always there for the team to remove blockers and discuss risks, diving in-depth when needed but at the same time I would want them to learn and reflect on their own.

I am always on the lookout for new learning and professional development opportunities.

Ashmi Turakhia

VP, Enterprise Analytics at rue21
Ashmi Turakhia

What do you think has been your biggest professional success so far?

When I was determined to leave consulting and looking for the next opportunity, I was sure I wanted to be in a growing fashion brand. I joined a fashion label where I grew from Analyst to Senior Manager and was able to deliver multiple analytics and data transformation projects across finance, supply chain, ecommerce, retail, customer, and marketing. I had the opportunity to manage a growing team of 20 plus employees and contractors. This prepared me to take on even bigger challenges at rue21.

What goals do you have for 2022?

Traveling as that had slowed down in the last two years. Continue learning,  listening more, and having fun.

What do you think is the next big trend in eCommerce?

Social commerce and metaverse commerce

Name an eCommerce brand you admire and why.

Target, as they have really transformed in the last few years. I like the simplicity and ease of shopping and the omnichannel experience.