Tell us about your company and role.
I’m the Head of Customer Engagement & Insights at Revolution Beauty, a beauty brand that’s all about making high-quality, trend-led products accessible to everyone. We believe beauty should be fun, inclusive, and never come with a hefty price tag.
With 18+ years in the game, I’ve lived and breathed multichannel retail, eComm, customer experience, and data. My jam? Turning insights into action and creating standout experiences that keep our customers coming back I’m passionate about connecting the dots between what people want and how we show up for them whether that’s driving discovery, building loyalty, or just making sure every touchpoint feels effortless (and a little bit magical).
How would you describe yourself?
I’m an optimistic, driven, and people-focused leader who believes in inspiring and empowering those around me. I lead with vision and purpose, fostering collaboration, innovation, and continuous growth while building strong relationships with my team, customers, and partners.
Beyond work, I find balance through yoga and meditation, which help me stay focused, grounded, and energized. These practices enhance my leadership by fostering mindfulness and a calm, thoughtful approach to decision-making. At my core, I’m passionate about both professional and personal growth, always seeking new opportunities to learn, innovate, and make a meaningful impact.
What qualities do you think an innovator needs to have?
A great innovator needs a blend of vision, curiosity, and resilience. They’re curious by nature, always asking “what if?” and not afraid to challenge the way things have always been done. Having a clear vision is important but one must also be resilient enough to keep going when things get tough (because let’s be honest, innovation isn’t always smooth sailing).
Personally, I’ve always been someone who loves exploring new ideas and finding better ways to do things especially when it comes to the customer. For me, real innovation starts with empathy. When you truly understand what people need (sometimes before they even know it themselves), that’s when the magic happens.
What has been your biggest professional success so far?
Being able to roll with the punches and deliver results no matter the setup. I’ve led big teams with big budgets and hit major milestones but I’ve also loved the scrappy wins, where it’s all about being creative, resourceful, and making magic happen with less. Some of my proudest moments have come from building strong partnerships and turning challenges into opportunities. For me, it’s all about staying adaptable, thinking smart, and bringing people along for the ride.
What causes are you most passionate about?
I’m all in on diversity and inclusion making sure everyone feels seen and valued. Mentoring young people is a big passion of mine too; I love helping them find their confidence and navigate their career journey. For me, investing in people and the planet is where the real magic happens!
What do you think is the biggest challenge facing eCommerce brands?
The biggest challenge eCommerce brands face today is maintaining customer loyalty in an increasingly competitive retail market post-COVID. With the rise of social commerce, live shopping, and marketplaces, brands are deploying aggressive tactics to acquire customers, making it harder to retain long-term buyers. Consumer sentiment, particularly among Gen Z, has shifted—they are more willing to explore new brands based on recommendations from influencers, user-generated content, product reviews, and word of mouth. In this rapidly evolving landscape, providing a seamless, highly personalized customer experience is crucial to building loyalty and ensuring long-term retention.
What's your favorite loyalty program or subscription offering from an eCommerce brand?
Revolution Beauty’s “Rev Rewards” program is a point-based program, but what sets it apart is the ability for customers to unlock exclusive products and rewards based on their engagement level, creating a sense of personalization and exclusivity that deepens brand loyalty. The program is seamless, offering an intuitive experience that makes it easy for customers to feel connected and appreciated.
Another program I admire is Bloom & Wild’s “Letterbox Flowers” subscription service. It’s convenient, customizable, and focuses on delivering an experience rather than just a product. Bloom & Wild uses a personalized approach to cater to customer preferences, making each delivery feel unique.
What do you geek out over?
I will always geek out over a rich data set. There’s something thrilling about turning raw numbers into clear insights that spark smart, game-changing strategies. It’s like unlocking hidden stories that drive real impact.
