As the Director of Retention and Community at Legends, I drive the strategy behind our email, SMS, and loyalty initiatives as well as oversee our community and grassroots building efforts.
I’ll try almost anything at least once! I love to travel, cook, hike, try new hobbies, go out to new restaurants, hang out with friends and family, watch horror movies, or binge watch “The Office” for the millionth time. My future husband and I have moved around quite a bit but are now settling back down in my southern CA hometown. Most days, you can usually find me hanging at home planning weekend adventures or making future travel plans!
In ten years, I hope to be running my own digital marketing consulting business! While my main experience has been in retention, I’m ramping up on all performance channels and hope to be able to deliver across the digital landscape for future clients.
My biggest professional success was probably making an overseas jump into a new area I had not quite focused on previously. I learned a lot about stakeholder management on an international level, gained new perspective by working with people whose backgrounds were vastly different from my own, and expanded my marketing skillset in the process — all while adjusting to being an expat living abroad! It was such a unique experience and I’m glad I pushed myself out of my comfort zone.
I think there will be a continued push towards augmented reality so customers can truly envision what a purchase will look like on themselves or in their space!
I love Lulu’s! The community engagement in their reviews platform is unmatched and helps inform so many purchases. Plus, their dresses and clothes in general are just so stinking cute.
I love trying new things and dive deep into geek mode easily but if I had to choose something specific, outside of my general love of Target, I guess the interconnectedness of the MCU is WILD and each new movie and series continues to blow my mind.