Argylica Conditsis

I am the Founder and CEO of BABYBOO, a global eCommerce fashion brand built to empower women through confidence-driven, trend-focused designs, dressing her for all her special life moments. What started as a small passion project from my bedroom has transformed into a powerhouse in the fashion industry, shipping worldwide and worn by millions. As CEO, I wear many hats—from leading our creative vision to driving innovation in digital marketing, social media strategy, and global expansion. My role is deeply rooted in scaling growth, understanding our customers, and pushing boundaries in the eCommerce space. I thrive on optimizing every touchpoint of the business. At BABYBOO, we’re more than just a fashion brand; we’re a community. Every collection, campaign, and strategic move is designed to inspire and empower the women who wear our pieces.

I would describe myself as driven, deeply passionate, and endlessly curious. I’ve always believed that success isn’t just about business growth—it’s about impact, resilience, and staying true to your purpose. I love what I do because it allows me to inspire, uplift, and create opportunities—not only for our customers but for the next generation of female entrepreneurs. At my core, I’m humble, grounded, and always learning. I geek out over data and strategy, but my heart is in people—our customers, our team, and the community we’ve built. Nothing excites me more than seeing women thrive, whether it’s through wearing BABYBOO or chasing their own dreams. I believe in leading with kindness, staying authentic, and always remembering where I started. My journey has been full of challenges, but every hurdle has shaped the businesswoman—and person—I am today. I’m grateful, I’m motivated, and I’m just getting started.

I believe a founder needs a mix of resilience, vision, adaptability, and heart. Building a business from the ground up isn’t just about having a great idea—it’s about having the grit to push through challenges, the clarity to see opportunities where others see obstacles, and the humility to keep learning. For me, one of the most important qualities is genuine passion. You have to love what you do because that passion is what fuels you when things get tough. It’s what keeps you going when you hear a hundred “no’s” before you get to a “yes.” Another key quality is understanding people—your customers, your team, and your community. I’ve built BABYBOO by truly listening to our audience, using data to understand them, and creating experiences that make them feel empowered. A founder also needs to be adaptable. The business world—especially eCommerce—moves fast, and success comes from being able to pivot, innovate, and evolve. I love diving into trends and analyzing growth metrics, but at the core of it all, I believe in staying true to your brand, your mission, and your values. Lastly, I think great founders lead with kindness and authenticity. Success isn’t just about hitting numbers—it’s about the impact you make and the people you uplift.

My biggest professional success has been turning BABYBOO from a small passion project into a globally recognized fashion brand—built from the ground up, with just relentless hard work, innovation, and a deep understanding of our customers. Seeing BABYBOO grow into a brand that empowers millions of women worldwide is something I’m incredibly proud of. But beyond the numbers, sales, and global reach, the real success is the community we’ve built. Nothing compares to hearing from customers who feel more confident because of what we’ve created. Another defining moment was being able to scale our eCommerce operations globally, navigating the challenges of rapid growth while staying true to our brand’s values. I’ve learned to be data-driven yet creative, strategic yet customer-focused, and that balance has been key to our success. But if I’m being honest, my biggest success isn’t just one milestone—it’s the journey. It’s the late nights, the risks, the lessons, and the unwavering belief that anything is possible when you have the right mindset.

I am deeply passionate about celebrating women—our customers, our employees, and all women around the world. At BABYBOO, our brand motto is: our clothes are not going to change the world, but the women who wear them will!”. Seeing our customers light up when they wear our designs fills me with immense pride. I want every piece to reflect their individuality and make them feel beautiful, strong, and empowered.
I’m also passionate about fostering a positive and supportive work environment for our team. With over 85 Employees globally, 98% are women, and 85% are in Senior Leadership positions. Empowering my employees to grow, innovate, and shine in their roles is incredibly fulfilling. I believe that when women support each other, we can achieve remarkable things together. Additionally, I’m committed to uplifting women globally. Whether it’s through initiatives that promote female entrepreneurship, collaborations with organizations focused on women’s empowerment, or simply amplifying the voices of women in our community, I am dedicated to making a difference. Ultimately, my goal is to create a world where every woman feels celebrated, valued, and empowered to chase her dreams.

One of the biggest challenges facing eCommerce brands today is the need to evolve rapidly in an ever-changing landscape. The digital world moves at lightning speed, and staying relevant requires constant adaptation to new technologies, market trends, and consumer preferences. For brands, especially those in fashion, this means not only keeping up with trends but also understanding and responding to the desires of a diverse customer base. As a female entrepreneur, I’ve faced unique challenges that add another layer to this. Starting my journey at just 17, I often found myself navigating a landscape dominated by older, more established players. Age can be a factor in gaining credibility, but I’ve learned to turn it into a strength. There are still stereotypes and biases that female entrepreneurs face, but I believe that by celebrating our successes and supporting one another, we can break down these barriers. Additionally, with the rise of social media and eCommerce competition, brands must constantly engage and build authentic relationships with customers. This requires a keen understanding of marketing strategies and a commitment to listening to feedback, which can be a challenge when scaling operations. Ultimately, the biggest challenge is not just surviving but thriving in this dynamic environment. It’s about embracing change, learning from experiences, and fostering a culture of innovation and empowerment.