2022 Honorees

Annette Azan

Founder and CEO

“I'm known as the Archer. I carefully aim and get to my goal!”


Tell us about where you work and what you do there.

I’m the Founder and CEO of Nuudii System. As the founder and CEO of a startup, I work in every aspect of the business, such as financial (fundraising), working closely with our designer on new developments, marketing, social media, and customer service.

How would you describe yourself?

I’m known as the Archer. I carefully aim and get to my goal! There is no distinction between work and home life because I love my life’s work. I’m funny, I tell it like it is, am somewhat fearless and I love people! My inner dancer sometimes overtakes me and I may break out in dance no matter where I am. I’m concerned about the future of humanity and will do anything I can to add to its positive evolution.

What drew you to entrepreneurship?

I come from a family of entrepreneurs so working for myself and being in leadership always felt like a natural fit. Plus, I’ve never quite fit into the corporate box. When Nuudii found me 11 years ago… I knew I was meant to create the concept and share it with the world.

What do you think has been your biggest professional success so far?

For me to have this vision for 11 years, and keep it alive and moving forward has been a tremendous feat! Nuudii was born ahead of its time. As a visionary and creator, I knew it had a future place in women’s lives, it fueled me throughout those years even when others may not have been believers.

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What goals do you have for 2022?

My goal word for 2022 is growth! I will not let anything come in the way of a 4x year for Nuudii.

What do you think is the next big trend in eCommerce?

I think taking community to a deeper level is imminent. AI is important but emotional connection moves people. We are about to launch a Wefunder campaign so the customers that love us can also invest in us. That’s powerful!

Name an eCommerce brand you admire and why.

Polene-Paris. Their website is clear and concise with a strong brand esthetic.  I’m not a big handbag person but they make me want to be one!

What do you geek out over?

Art and psychology is my geek-out! Artists are historians and I enjoy studying human behavior.