Tell us about your company and role.
I am the VP of Digital Marketing for Movado Group, one of the world’s premier watchmakers. My responsibility encompasses data-driven, full-funnel marketing which balances building brand equity and emotional connections while delivering measurable results to support our portfolio of watch and jewelry brands.
How would you describe yourself?
I’m the definition of an extroverted introvert. I run 10,000 miles a minute, literally. Marathons are my passion, and I also need downtime cuddling with my Maltipoo Edith, the littlest boss in charge. Human behavior and cultures fascinate me; traveling and exploring cities with a local make my heart happy. Equal parts total data nerd, passionate about creating unique consumer experiences, and an absolute pop culture junkie. Never seen without a coffee cup nearby!
What qualities does an effective marketer need to have?
Flexibility – today’s marketing landscape moves fast and marketers need to be able to keep up, pivoting along the way.
Inquisitiveness – a desire to keep learning, questioning, and creating new solutions to solve problems that arise and achieve goals.
Openness – we must be open to learning new ways of thinking, learning culture changes + pivots, and being proven wrong; that’s how we move forward and ultimately grow.
What has been your biggest professional success so far?
Being a coach and mentor is the most important role I have every day, and it’s the one I take the most pride in. I’m a leader who creates a space for team members to come to work as their authentic selves. This type of environment inspires teams to bring their own experiences into collaboration which leads to creative problem-solving. Inspiring and teaching the next generations of marketers to seamlessly integrate a storytelling approach with data-driven strategies to drive tangible growth is how we as leaders can help shape the future of the digital space.
What causes are you most passionate about?
My biggest passion is giving a voice to those whose voice has been diminished. Whether that’s helping shape the development and career paths of future female leaders, supporting the LGBTQIA+ community’s fight for equal rights, and championing inclusion for neurodiversity in society and the workplace.
What do you think is the biggest challenge facing eCommerce brands?
Fear of change and the unknown. To create a seamless, premier customer experience brands need to be willing to constantly be testing, learning, and optimizing the customer journey both from an offsite and onsite experience. As AI continues to advance, customers are going to expect brands to create a very unique and dynamic brand experience tailored to their preferences while balancing the continuing evolution of data privacy laws.
What's your favorite loyalty program or subscription offering from an eCommerce brand?
While I’ll always say “Give me the cash back any day, every day”, I truly get excited about loyalty programs that provide a sneak peek at new products and unique experiences. To this day, Sephora has one of the best-in-class loyalty programs that I’ve yet to see any brand replicate or come close to.
What do you geek out over?
I am an absolute yin and yang of data nerd meets cultures and human behavior. I grew up a musician and athlete, the combination best exemplifies my need for both art and science in my daily life.
