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Nominations for 2022 AWIE Honorees are officially open!

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meet the 2021 Honorees

Q&As with the change-making women we honored in 2021.

Full list

Sharon Chuter

CEO and Founder, UOMA Beauty

When I say I am involved in everything, I mean it.
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Max Summit

Director of Marketing, Athleta

I learned at a very young age the importance of embracing your own unique identity.
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Laura Burbedge

Director of Online, Waitrose

As a leader I am a coach, I don't micromanage.
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Ntola Obazee

Trading Director, Emma Bridgewater

My mindset has always been to embrace every opportunity as a chance to learn, grow, and develop.
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Jamie Levy

Head of Merchant Engagement, Shopify Plus

I love to experiment and encourage failing forward.
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Kelley Coleman

Executive Director of eCommerce, Tarte Cosmetics

I’m competitive but in a fun way, mostly competing with myself to get better.
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Sushma Zoellner

Vice President of Digital Product, H-E-B

Being stagnant is not in my DNA.
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Courtney Messerli

Associate Director, Content Strategy & Search, The RealReal

I lead with curiosity in everything that I do.
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Frances Tang

Founder, Awkward Essentials

It’s important for employees to learn by doing, so I empower them to take charge and work fearlessly.
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Kat Hanzalek

eCommerce Manager, Patagonia

I'm a creative data geek, enamored with the eCommerce world.
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Yoon-Ji Nam

Head of Growth, Magic Spoon

If you put smart, hard-working, and kind people in a team, the result will always be pure magic.
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Vernita Brown

CEO & Founding Employee, Natalist

I see one of my greatest superpowers as helping people find their own superpower.
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Megan Kothari

Founder, AARYAH

I wear 100 hats at all times which is challenging but keeps my day-to-day interesting.
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Karalyn Zamora

Co-founder, Recoop

I try to create a work environment that encourages curiosity and accepts failures as lessons.
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Michele Peters

Global eCommerce Marketing, UPS

I prefer to lead by example and then entrust my team to succeed and fail.
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Amy-Lee Cowey

Global Head of eCommerce, Barbour

I am a big believer in stepping away from the details to allow the team to build their own ideas.
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Dee Charlemagne

Co-Founder, AVEC

I love creating experiences that get people to mix — no pun intended.
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Somia Farid Silber

Vice President of eCommerce, Edible Arrangements

I am fortunate to have had amazing mentors and I am always finding ways to pay it forward.
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Sherene Perrier

Head of eCommerce and Digital Marketing, Bouclème

It’s crucial to get to know and understand how your team members work on an individual level.
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Raji Behal

Head of Merchant Success, US, Klarna

My goal is to breed trust, respect, and transparency with my teams, so that everyone knows they have a seat at the table.
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Micki Krimmel

Founder, Superfit Hero

Most of my hobbies require helmets.
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Laur Fiatoa

Director of CRM, Helix Sleep

When your team sees that you have faith in their abilities, everyone is working toward a common goal without fear.
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Hailey Branham

Senior Account Manager, adQuadrant

I lead by example and through empowerment.
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Kelsey Moreira

Founder & CEO, Doughp

I love being able to excite everyone around our mission and keep them motivated to crush another day.
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Angelia Trinidad

CEO and Founder, Passion Planner

I thrive when I’m able to be a creative innovator thinking about solutions or new ideas that we can put out.
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Tabea Oppliger

Founder, KitePride

If you have the passion to win the right team to put your dream into reality, you can do anything!
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Stephanie Lavaggi

Art Director, CUUP

Hiring real talent, giving clear directives, and maintaining a unified vision allows for more trust and less micromanaging.
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Valerie Song

CEO, AVA Technologies Inc.

I am a passionate and bold leader that loves growing both plants and people.
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Shyna Hegde

Sr. Principal - Digital Commerce, Accenture

I am as good as my team is.
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Keri Williams

Marketing Director, Williams Commerce

I adopt a hands-on, direct approach to leadership.
Read more >

AWIE EVENTS

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LATEST EVENT

Amazing Women in eCommerce Online *Trends for 2022*

October 20th, 2021
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Yotpo created Amazing Women in eCommerce to put a well-deserved spotlight on the impressive women we’ve had the privilege of working with in our day-to-day. We are proud to champion the achievements of these Amazing Women and to support Girls Inc., promoting women empowerment today and tomorrow. Help us support Girls Inc.!

Yotpo, the leading eCommerce marketing platform, helps thousands of forward-thinking brands like Rebecca Minkoff, Love Wellness, Beautycounter, and Rothy’s accelerate direct-to-consumer growth. Our single-platform approach integrates data-driven solutions for reviews, loyalty, SMS marketing, and more, empowering brands to create smarter, higher-converting customer experiences.